In the third week of our classes, we got to understanding colour theory when it comes to logos and brands. Colour is one of the most important aspects in a brand’s identity, it instills emotions and concept into our heads and helps us associate it to the brand itself. As I noticed and learned about this in this lesson I began brainstorming certain apps and brand that instil these notions in our heads. Below is the colour chart I was adhering to:

While gaining this insight and information, I began associating colours with apps, too. For example, Linkedin, which is meant to connect people and businesses, has a blue logo to make the audience immediately associate it with that notion itself.
We then went along to brainstorming our own idea for our groups design with the word “Halt” meant for a collage/memory photo app. We dug deeper and thought about characteristics of the app and what exactly it could represent, the tagline it could have and the theme as well as colour scheme it possesses. We went into the intricacies, such as typefaces, logos, and tag-lines to create a complete identity for the app in order to make it associable and relatable.