In this week, we began creating our group’s ideation processes for the logo. As we got into the intrinsics of logo designing, I began learning about the vital parts of it. I learned about how a logo is an identity of a brand or company, it defines a lifestyle and is the face of something bigger. More than anything, it will always be the first thing anybody notices about your brand. Therefore it must be representative of your brand in the best way possible. As my group (David, Vismaya and Ayona ) and I explored the themes related to the word “Halt”we egan brainstorming ideation for the brand. We had settled of the idea of creating a collage app. Below is the process of our work.

The Mindmap: Brainstorming Process

We began brainstorming keywords and ideas we could associate with the logo and thought of all the words that could be related to the term “Halt”. We also took reference of several other apps that inspired us. In order to gauge a better understanding for the colour palettes used for logos in apps, we looked at these apps for inspiration, too. The apps I got to explore were Pics art, Snapchat (memories), befunky, and PicMonkey.

We noticed that these apps have one thing in common which is its easy association with the brand. When people look at the PicMonkey logo it will immediately be easy for them to associate it with the identity of the app. Therefore making it a good logo. Taking reference of these apps, we began the ideation for our logos. Below is the process:

Intial process of brainstorming illustrations for logo design

We then got further into the detailing and began digitising the app’s logo:

While creating these ideations, I learned the importance of a logo being distinctive and bold in a way that it communicates an idea. This brought me back to the very first lesson of our classes where we learned that communication is the key to not only designing brands but also the basics of life and imparting ideas. When it comes to logos, the details are significant and crucial. Particular attention must be paid to every element of the logo, including colours, shapes and fonts. All of these elements help to convey a message about your brand. A gym may choose to use thick, bold fonts, while a wedding planning agency may use fanciful, cursive fonts for their logo. We explored this idea through the different typefaces and colours.